Well, what makes good design? The 7 principles of design of course! Using After Effects and even motion graphics was completely new to me. I wanted to challenge myself, try some new techniques and really begin to understand the software. I chose the to animate the 7 principles of design because I realized that I see them in everything around me, so I thought why not bring that to life. I used my branding to tell the story of myself, my work and how I see design. The red ball bounces through the video, always interacting with the principle, and finally ends up home, in my initials E.J.